– betting software for bookmakers

Welcome to our partner-focused agent program overview. This page explains how agents apply, receive approval, obtain secure panel credentials and begin operations after prepaid credit activation. The process is designed for commercial partners who sell, manage or distribute sportsbook and casino products within a regulated, enterprise environment. It avoids consumer-facing language and focuses on operational clarity, governance and compliance for B2B relationships.

Who This Is For

This program is intended for regional distributors, sales agents, reseller networks and operator partners working with Sportsbook engines, casino aggregation layers or exchange modules. Ideal partners have established KYC, AML and business governance processes and seek a turnkey partner enablement platform to manage accounts, settlements and reporting at scale.

How It Works

The onboarding and activation workflow follows a clear, gated sequence to ensure regulatory compliance and commercial readiness:

  • Apply: Prospective agents submit an application via our secure form. Start your application at Agent Application Form.
  • Review & Approval: Our partnership team evaluates submitted documentation, business profiles and compliance prerequisites.
  • Credentials: Once approved, secure panel credentials are issued to the primary contact to access the agent dashboard.
  • Prepaid Activation: Agents fund prepaid credit according to agreed commercial terms; activation of services begins once credit is confirmed.
  • Go-Live: With credentials active and prepaid credit in place, the agent can operate through the panel and access hierarchy, reporting and settlement features.

The sequence ensures every agent is commercially ready and compliant before any operational activity begins. For those ready to start, visit Become an Agent to begin the application.

Benefits

Agents and partners benefit from an operational model designed for clarity and control. Key advantages include transparent settlement visibility, hierarchical account management and centralized dispute resolution. The partner panel consolidates access to multiple product lines so agents can manage offerings without technical integration work.

  • Fast, documented onboarding with clear approval milestones
  • Secure credentialing and role-based access controls
  • Prepaid model for predictable cashflow and credit control
  • Consolidated operations across sportsbook engine and casino aggregation layer offerings

In many cases, a single commercial agreement allows partners to distribute multiple product modules, simplifying vendor management and reducing operational overhead.

Product Stack

Our platform is structured to support enterprise distribution of gaming products while maintaining clear separation of responsibilities. At the product level we support core modules such as a sportsbook engine and a casino aggregation layer, with administrative controls for each. These modules are presented in the agent panel as configurable product bundles, enabling agents to offer relevant services to their downstream channels under the terms of the commercial agreement.

Enterprise explanation: For larger operators, the stack is deployed as a consolidated commercial offering that maps product lines to partner accounts. This approach allows centralized billing, consolidated reporting and consolidated compliance reviews while enabling decentralized sales and distribution via agent hierarchies. Business rules and settlement parameters are set at the corporate level and reflected in each agent account.

Agent Hierarchy

The panel supports multi-tiered account structures so agents can manage downstream resellers and sub-agents within defined commercial parameters. Hierarchy features include role-based access, tiered commission or margin settings, sub-account creation and comprehensive activity logs. Administrators retain the ability to set limits, approve sub-agent requests and monitor performance through aggregated dashboards.

Operational controls ensure that each level in the hierarchy sees only the information relevant to their role, while primary commercial owners retain settlement and compliance visibility across the full chain.

Payments Settlement

Our settlement workflow is optimized for clarity and timeliness. Agents operate on a prepaid credit model: funds are deposited to a designated account, credited to the agent’s panel wallet, and then consumed against product usage. Settlement statements are generated on a periodic basis and include a breakdown of credits, debits and operational fees.

Key operational points:

  • Prepaid funding activates the agent account and authorizes commercial activity.
  • Periodic settlement statements reconcile prepaid consumption, commissions and any adjustments.
  • Clear refund and adjustment policies are documented in the partner agreement and reflected in the panel.

Settlement timing, reporting cadence and reconciliation procedures are agreed during onboarding to ensure predictable cashflow and auditability.

Support

We provide dedicated agent support and onboarding assistance to ensure partners move from approval to operation smoothly. Support channels include email ticketing, a dedicated partnership operations desk and scheduled onboarding sessions with a partner success manager. Support covers account setup, credential management, prepaid funding procedures and operational reporting queries.

During the onboarding phase, agents receive a structured onboarding plan, documentation for operational processes and access to guided walkthroughs of the panel. For ongoing operations, escalation paths and SLA commitments are documented to ensure timely resolution of commercial or operational issues.

FAQ

Below are common questions about application, approval, prepaid funding, panel access, hierarchy and settlement timing. For detailed inquiries contact our partnership team at Contact Sales & Partnerships.

Internal Links

Quick links to start:

Common Questions

How do I apply to become an agent?

Complete the application form at /become-agent#apply-form with your business details, compliance documents and contact information. The application initiates the review and approval process.

What happens after I submit my application?

The partnership team reviews your submission, performs compliance and commercial checks, and notifies you of approval status. Approved applicants receive instructions for credential issuance.

How does the prepaid model work?

Agents fund prepaid credit according to agreed commercial terms. Prepaid credit is added to the agent panel wallet and consumption is deducted against product usage. Activation begins once funds are confirmed.

When and how are panel credentials provided?

Secure credentials are issued after approval. The primary contact receives access information and role assignments so agents can log into the panel and manage operations.

How does the agent hierarchy affect access and settlements?

The hierarchy defines roles, permissions and settlement visibility. Primary accounts retain full settlement visibility while sub-agents see information limited to their scope, with commissions and reconciliations calculated per the agreement.

What is the typical timing for settlements and reconciliations?

Settlement cadence is agreed during onboarding. Periodic statements reconcile prepaid usage, commissions and adjustments. Timing is arranged to align with commercial reporting and audit requirements.

What support is available during onboarding and operations?

Agents receive a dedicated onboarding plan, a partner success manager for initial setup, and ongoing support via email ticketing and the partnership operations desk. Escalation paths and SLAs are documented for operational issues.